为什么威斯康辛州?

由罗莉Lisek

When it comes to sustainable transportation in the United States, 许多人认为只有东海岸和西海岸才会接受收养.

现实是，”第三个海岸” states — those around the Great Lakes, 包括威斯康辛州在内的地区，都被证明是可持续交通领域的创新领导者.

I’m proud to serve as executive director of 威斯康辛州干净的城市美国是世界上最大的石油生产国之一.S. Department of Energy’s nearly 100 Clean Cities coalitions.

替代燃料在威斯康辛州的经济和环境成功中发挥了重要作用, 大于1,全国100个替代燃料和电动汽车充电站. Our dairy industry and governmental entities are working with renewable fuel producers and retailers to capture methane from dairy production and landfills for use and sale as renewable natural gas. 我们的成员戴恩县, Kwik Trip和可再生能源集团都在努力创造利润, 可持续的解决方案.

仍然, those of us in this field often hear the chicken-and-egg analogy when it comes to alternative fuel and electric vehicles: How can I invest in them if the fueling and charging infrastructure doesn’t exist? Why should I build stations if local fleets and private owners don’t own the vehicles to support them?

One initiative getting to the heart of this issue is The Michigan to Montana I-94 Clean Fuel Corridor project (M2M), 在联邦拨款的帮助下，沿着I-94号州际公路修建替代燃料走廊, 包括通过威斯康辛州. 由天然气技术研究所牵头，与沿线清洁城市联盟合作, M2M provides commercial fleets and individual drivers with more fueling and charging sites to serve alternative fuel and electric vehicles by identifying and filling infrastructure and supporting fleet gaps.

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海森由金伯利

Read the online version in the February 2021 edition out now!

Technology talent is moving to Madison in a big way, and that has real implications for building a 21st century economy.

In 2019, the city gained an average of 1.02 tech workers for each one who left. In 2020, that number jumped to 1.77 — a 74% increase — according to a report from Bigtechnology.com, which is based on LinkedIn data. More surprising is that cities that were expected to grow in tech actually failed to live up to their promise, 在萨克拉门托, 加州; Richmond, Virginia; and Austin, Texas all paled in comparison to Madison.

In another report from U-Haul, 乘坐单向U-Haul卡车前往威斯康星州的人数超过了离开的人数. Moves to the state increased by more than 2% during the past year, while departures dropped by more than 1% from 2019.

据扎克·布兰登所说, executive director of the Greater Madison Chamber of Commerce, the influx of talent to our area comes from three main channels of growth: companies like Exact Sciences that choose to relocate to Madison; companies looking for second headquarters, such as Zendesk; and companies that begin here and organically grow here from the ground up, 比如Epic Systems.

“我觉得最有趣, and one that probably pays the highest dividends, is the ‘grow your own model’ such as Epic, EatStreet, 获取, 和离子,”布兰登. 这些公司正在筹集大量资金，并不断招聘新员工. 诱惑这些公司离开麦迪逊的尝试是频繁而不间断的,”他说, “but they continue their commitment to Madison and are doubling down in their investment in the community.”

布兰登表示，尽管增长来自不同的渠道，但这并不是什么新鲜事. ”“七八年以前, 我们说麦迪逊即将成为世界一流的创新中心, and we believed Madison would define 创新 and technology in the Upper Midwest in the decade ahead,”他说. “我们总是着眼于长远，我们不会过于关注单一的数据集.”

那么，在麦迪逊招募和留住人才的秘诀是什么呢? 雪莱Sprinkman, a broker and principal of Sprinkman Real Estate, works with tech companies to bring employees to the area. 斯普林特曼说，谈论麦迪逊所提供的一切是一回事——自行车道, 湖泊, 独特的社区, and low urban density — it’s another thing to show it. Her office relies on virtual tours of neighborhoods, 学校, and Matterport 3D videos of homes to give prospective employees a clearer picture of what their money can buy in Madison.

“People are buying houses in Madison sight unseen,”Sprinkman说, 因为科技让他们对自己买的东西有一个很好的概念.”

Along with company recruiting videos, hiring managers have many tools at their disposal for getting prospective employees to understand the area. A video from the chamber highlighting 创新 and ingenuity touts Madison as the “ground level for the next big thing.” The virtual tools that most employees have become accustomed to during COVID-19 social distancing requirements are the same tools recruiters are using to lure people.

The end game is a stronger economy for all of Madison because attracting more tech talent means a healthier, more diverse economy that doesn’t depend on technology, but uses technology to grow the entire community. 布兰登表示:“对于我们在科技领域创造和招聘的每一个工作岗位，我们都知道这一点.创造了2个非技术岗位.”

Click the photo below to see all 127 Wisconsin treasures to visit.

From tortuous rents to government over-reach, from wildfires to poor public transit, and from chronic homelessness to high taxes with little to show for it, 加州 已经成为一些公司想要放在搬家货车后视镜里的地方了吗.

以下是对正在寻找环境改变的公司和企业家的公开邀请: 来到威斯康辛州.

Escaping to Wisconsin might not be the first thought to enter the minds of executives and startup founders in the Silicon Valley or elsewhere in sunny 加州, 但他们有充分的理由把獾州列入搬迁采购名单.

Those reasons rarely include tax breaks or moving costs, 也许不是天气, but they do extend to characteristics and qualities many corporate planners crave for their businesses and their employees.

它们包括生活质量, available talent trained by good 学校, 竞争企业成本, a strong 研究 and development tradition, ample water supplies and location in what I call the “我走廊,“连接威斯康辛州和两个地区巨头的州际宽带, Chicagoland and the Twin Cities of Minnesota.

The “I” stands for interstate, 创新, intellectual property and investment; the “Q” captures quality of life, 研究, 教育, workforce and just about anything else worth bragging about.

当然，那些考虑从威斯康辛州搬迁的人不需要只依赖我的品牌口号. Outsiders who have looked at the state’s tech and entrepreneurial climate agree it’s on the rise – progress that COVID-19 has interrupted but not halted.

在2019年底，中国 布鲁金斯学会后经n issued a report that identified about three-dozen “growth centers” in the United States that exhibited the same kind of dynamism that characterized the Silicon Valley in an earlier era. 麦迪逊没有. 1 on Brookings’ prospect list. 同样的排名还包括“I-Q走廊”的其他三个支柱:双子城(the Twin Cities)(排名第一). 2)、芝加哥地区(排名第一). 12) and the Milwaukee Metro area (No. 17).

The Brookings report was closely followed by “A vital Midwest: The path to a new prosperity,约翰·奥斯汀(John Austin)是芝加哥全球事务委员会(Chicago Council on Global Affairs)的合著者, 他是密歇根经济中心的主任和布鲁金斯学会的高级研究员.

奥斯汀报告提供了中西部大大小小的城市如何发展的最佳实践例子, 奥斯汀将其定义为从西宾西法尼亚到明尼苏达州和爱荷华州, are uniquely adapting to an economy driven by global trends, 信息技术, 医疗和更多.

一些人通过接受学术研究中心的创新来做到这一点, with Madison being a prominent example in Austin’s report. 其他社区也在利用不同的优势进行自我改造, 与先进制造, 贸易, 可再生能源, software and tourism being among the tools. Examples include Eau Claire, Appleton and Green Bay.

到目前为止, the 加州 exodus has largely focused on larger cities – Atlanta, 休斯顿, 迈阿密, Denver and Chicago are reported to be among the destinations for people and companies on the move from 加州. Topping the list, according to the website moveBudha, is Austin, Tex., a city often described as a larger Madison minus the 湖泊.

该州之所以吸引人，部分原因在于它在招聘和留住员工方面很容易, a relatively low cost of living and no individual income tax. 它也是一个充满活力的城市，有充满活力的音乐场景、州议会大厦和一所主要大学. 甲骨文, Digital Realty and Palantir Technologies are among high-profile movers; Elon Musk of Tesla and SpaceX fame has also begun to shift operations there.

如果奥斯汀能吸引加州的人和公司，为什么麦迪逊和密尔沃基不能呢? Weather alone shouldn’t be a deterrent; many people will 贸易 a couple months of snow for a couple of months of 100-degree-plus temperatures. 一个不同之处是:奥斯丁的市政领导人并不害怕推销他们的家乡. 佛罗里达州的迈阿密也是如此., 市长发起了一场推特活动，吸引了创始人基金的兴趣, 一个主要的风险投资公司.

加州仍然是科技世界的中心，它可能会扭转局面. 希望他们好, 但让我们也把威斯康星州留在那些寻找新家的加州人的搜索名单上.

仍然 is president of the Wisconsin Technology Council. 可以联系到他 tstill@50y6i4s.classic-car-inspection.com.

I’ll be honest: I’ve always had a soft spot for Milwaukee. 我姐姐和姐夫住在那里，去看看他们总是最好的选择. 有趣的事情，伟大的人，难怪《皇冠app官网》杂志把密尔沃基命名为 Midwest’s Coolest and Most Underrated City.

在制造业和旧世界的魅力的熏陶下，这座城市也有一份充满创新的遗产. More and more tech workers are choosing Milwaukee as their home, and the city is experiencing a renaissance. People are taking notice of the city’s evolution over the last decade both as an urban center and a vibrant place to live and work.

年轻的专业人士被密尔沃基积聚的能量所吸引, and the tech scene continues to grow stronger each year. Thanks to a downtown building boom, a thriving food and art scene, affordability and down-to-earth sensibility, 密尔瓦基是当地各种创意和技术人员蓬勃发展的地方.

Thinking about living in Milwaukee? Here’s why tech workers love it.

1. Milwaukee is home to some major advances in tech

Once known as the city that feeds and supplies the world, Milwaukee is a city that’s embraced new and advanced technologies to continue impacting people everywhere. Milwaukee’s tech talent have the opportunity to work on projects that make a difference in the world. 仅在大流行期间, embedded tech advances in all kinds of industries (healthcare, 制造业, 等.) have been essential to the COVID-19 response efforts. Johnson Controls developed emergency HVAC systems for hospitals. GE Healthcare rapidly scaled ventilator development. 罗克韦尔帮助疫苗制造商扩大全球生产规模，这在很大程度上得益于自动化. And Kohl’s quickly pivoted to providing drive-up retail. These companies are also some of the best places to work in Milwaukee.

Tech workers in the region are building amazing careers and applying their skills delivering real products and services that make an impact in their communities and in the world. Milwaukee is also a smart city—with the 6th highest concentration of college students among large metros and a high density of 教育al and 研究 institutions, continuous 创新 is the norm in Milwaukee.

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